Sponsors and partners of the Festival

Direction of the International Military Music Festival “Spasskaya Tower” expresses sincere thanks to all companies, which gave financial support and assistance to the Red Square Festival in September 2011. Your efforts and help made it possible for the Festival to take place and thus to start a new tradition in Russia.

During the Festival organisation a large-scale advertising campaign is being carried on, in which TV and radio channels, print media, outdoor and metro advertising and internet take part. The first stage of the advertising campaign is the announcing one and implies both an outdoor advertising and a number of preliminary press conferences and cultural events which serve as news topics. Within the framework of the second stage of the advertising campaign TV broadcast, news agencies and print media are of primary importance.

Advertising campaign of the “Spasskaya Tower” Festival provides sponsors and partners with ample opportunities both of using of all the range of advertising media and of their own advertising activity on the Festival venue, including the use of stage video screens. The Direction of the Festival in collaboration with the authorized advertising agency ready to offer particular strategies of promotion corresponding to the Festival programme in each individual case. These strategies differ from standard sponsorship packages and as much as possible take into account interests and marketing policy of the sponsor. This means the unique opportunity for sponsors to attract public attention to sponsor’s brands and to position themselves considering their belonging to the Festival.

The “Spasskaya Tower” Festival events receive extensive coverage of central TV-channels of Russia, France, Great Britain, Czech Republic, Hungary, China, Korea, Kazakhstan, New Zealand and Australia; and such TV-channels as Euro News, Associated Press, Russia Today, Mir show the programs dedicated to the Festival almost all over the world. In some foreign countries Festival shows are being fully transmitted on TV. Daily Festival audience only in Red Square exceeds 7 000 people, and the whole Festival audience in 2011 was over 35 000 people (over 100 million people if Internet and TV viewers are taken into account).

At present the Direction of the Festival has started preparing the “Spasskaya Tower - 2012” Festival. As in previous years Festival budget entirely depends on donations of the sponsors. We invite all the companies which are being interested in making their image and positioning of their brands taking into account the support of one of the most impressive and considerable cultural events of the year - International Military Music Festival “Spasskaya Tower” in Red Square.


The Direction of the Festival

The official Festival website